Puma_Ultra Endurance Trail
Injury Prevention Innovation + Footwear Concept
This project was created during my internship at Puma. I was inspired to create a trail shoe that incorporates current and past Puma Tech, along with new/experimental high tech innovations and a fresh perspective.
The brief was created on my own, but inspired by SS23 briefs given to designers as well as my own interest in endurance trail running. I wanted to identify an area of trail that Puma could leverage to create a unique POV & to drive business forward.
Feedback from Puma Run/Train Studio, Manager Chris Vella and Director Thom Gridley.